Writing Articles for your Website
All web sites have articles, visitors will only come to your web site to read articles. Your first job is to too make this as easy as possible with good usability practices. Your second job is providing fresh content every time they come. The second one is the hardest.
Writing articles is a learned skill and like any other it gets easier with practice. The more you write the better you will write. You should write the same way you talk. First time writers may suffer from lack of self-confidence. Writing or Blogging about things that you know best can overcome this. You should write as if you were talking. Talk about your business to customers as if they were in your store or office.